Paul Smith once said “ Luxury was once rare and special, but now there is too much of it.” This begs the question of what is luxury. If Luxury is indeed rare and special maybe we need to rethink the definition.
Luxury living is not necessarily inexpensive. There is a certain price to be paid in work and time. Good materials that age well, thoughtful design and the finesse of detail tend to cost money and effort, but then again so do shoddy products that break or wear out quickly and need to be replaced. The luxury home in America is slowly shifting, caused by the in flux of the so called Taco Bell Mansions or Mc Mansions, mass produced by oversized building companies, these homes are now more
prevalent in American suburbs than ever before. The problem today is that we don't take the time to do quality craftsmanship anymore. And that are choices tend to be based an cost rather than how long it will last. The smart set realizes that great materials can stand on their own, and natural materials age better than man made materials. The smart set doesn't want the beige box house or the fake urban town home. The realize that nature is a key part of luxury living and that modern design can also be exceptional quality, handcrafted and warm. Nature has always been a primary inspiration for an element of pattern as well as for color palette.
Environmentally friendly products are not only safer for the environment but also better for your
environment. The shift is slowly going this way, throughout time we have made healthier environments for ourselves so that we ultimately can live longer and better lives. Eco living does just this by making the air we breathe inside better, and on a larger scale for better everyone else. Environmentally friendly products are throwing off their unglamorous socks-and-sandals image and becoming the label of the future for luxury.
The smart set realizes these innovations and believe that the new luxury is indeed rare and special.